Social Media & Personal Brands — Built for the Trades

Be Known.
Be Trusted.
Get the Call.

Short-form video and personal brand building for plumbing, HVAC, electrical, roofing, landscaping and construction owners. By the time a homeowner calls, they already know your face and trust your work.

Starts with a 15-minute call. We film one job, about an hour. You keep the video either way.

Trades
Our Focus
Free
First Shoot
3
Platforms: IG, FB, TikTok
What We Do

Social Media That
Builds Your Name

One focus: making you the most recognized and trusted name in your trade and your town. We film your real work, tell your story, and put it everywhere your customers scroll.

01
Personal Brand Strategy
Put a Face on Your Business

People hire people. We find your story — who you are, why you got into the trade, what you stand for — so homeowners pick you before they ever ask for a price.

  • A story session to find your angle
  • Content pillars built around you and your crew
  • Hooks and messaging that sound like you, not an agency
  • The owner on camera, or a team member you choose
02
On-Site Video Shoots
We Come to the Job

We film real work on real job sites: the problem, the fix, and the people doing it. No stock footage, no stiff scripts that make you sound like a commercial.

  • Capture days on your job sites, on your schedule
  • Behind-the-scenes and day-in-the-life footage
  • Owner and crew interviews
  • Clean, pro audio on every word
03
Short-Form Editing
Made to Stop the Scroll

Every video is cut for Reels, TikTok and Shorts, with a strong hook up front, captions, and trending audio, so people watch past the first few seconds.

  • Vertical edits built for each platform
  • Hooks written for the first three seconds
  • Captions on every video
  • A mix of raw behind-the-scenes and polished pieces
04
Posting & Management
Consistent, Without the Headache

We post natively on Instagram, Facebook and TikTok, inside the apps with trending audio, so your content looks like it belongs there. You never have to remember to post.

  • A steady posting calendar
  • Native posting on Instagram, Facebook and TikTok
  • Captions written for your area and your customers
  • Profile and bio cleanup so viewers know how to reach you
05
Storytelling Across Videos
One Story, Many Angles

Instead of random posts, we build one story around your business and tell it from every side — the owner, the crew, the customer, the job — so viewers keep coming back.

  • Videos that reach new people in your area
  • Education that shows you know your stuff
  • Trust-builders: walkthroughs and customer stories
  • A clear next step so viewers know how to call
06
Monthly Reporting
See What's Working

Plain-language reports every month: what we posted, who saw it, what landed, and what we're doing next. No confusing dashboards.

  • Views, reach and follower growth
  • Your top videos and why they worked
  • What we're changing next month
  • A quick call to walk you through it
Our Approach

Marketing That Makes Sense for the Trades

Trade owners don't have time to become content creators. We handle the filming, editing and posting, so you just show up and do what you already do well.

01
No Bullsh*t

We explain everything in plain language. If you can't understand what your marketing is doing, it's not working for you.

02
Real, Not Staged

We film the real work and the real people. Customers buy the experience, not just the service, so we show them what it's like to hire you.

03
One Point of Contact

You work directly with someone who knows your business — not a different person every time you reach out.

04
You Stay on the Tools

Your part is showing up on shoot day and being yourself. We handle everything else.

About Arbor

We Grew Up
in the Trades.

Arbor Marketing wasn't started by people who studied the trades from the outside. We grew up in the trenches — the early mornings, the job sites, the service trucks, the slow winters and slammed summers. We know what it takes to run a trade business because we've lived it.

That background is why we're different from every other agency that says they "work with trades." We don't need to research your world — we already understand the seasonality, the word-of-mouth culture, and what actually gets a homeowner to call.

We started Arbor because we saw too many good tradespeople get outranked by competitors who were worse at the work but better at marketing. That's a problem we knew how to fix.

01
Trades First

The trades are our focus and where we come from. This isn't a side specialty — it's what we know best.

02
We've Been in Your Shoes

We understand what it's like to lose a bid, chase an invoice, and wonder if your marketing is actually doing anything.

03
Honest About What We Can Do

We won't promise you the world to win your business. We'll tell you what's realistic and what to expect.

04
Built for the Long Haul

We want to be your marketing partner for years — not just long enough to collect a few months of payments.

"We're not marketers who learned about the trades. We're tradespeople who built a marketing company."

That difference matters more than you might think. The agencies serving your competitors have never pulled a permit, quoted a job over the phone, or dealt with a no-show on a busy Monday morning. We have — and that experience shows up in every video we make.

PlumbingHVACElectrical RoofingGeneral Contracting LandscapingPaintingFlooring
How It Works

Simple from Day One.

01
Free Shoot

A quick 15-minute call, then we film one of your jobs for about an hour. You keep the finished video whether you hire us or not.

02
A Plan Built Around You

A content plan built around your story, your trade and your area — walked through line by line so you understand everything.

03
Story Session & Shoot

We sit down to find your story, plan the first videos, and get on your job site to film.

04
Post, Learn, Repeat

We post consistently, watch what lands, and make more of it. Monthly reports show you exactly what's working.

Free Shoot

Book Your
Free Shoot.

It starts with a quick 15-minute call so we can learn your trade and where you work. Then we film one job, about an hour, and send you a finished video. Like it? We'll talk about more. Don't? You keep it anyway.

Email
info@arbormarketing.net
Response Time
Within 1 business day
How It Works
15-minute call, then we film one job. The video is yours.
Pick a Time for Your 15-Minute Call

Weekdays, 9am to 5pm. Choose a slot and you're booked.

Rather We Reach Out?

Leave your details and we'll get back to you within one business day.

The trades built
this country.
Now let's build your brand.

Book Your Free Shoot